We’re known for our unique combination of design and style. Our wide range of affordable suitcases are made to last, from innovative, high-quality materials with an attention to details and quality. But practical doesn’t have to mean boring. Our vibrant, eye-catching designs and colours make our products stand out from the crowd. Designed with the world-traveller in mind, our luggage is the perfect travel buddy for your next adventure.
Our journey started in 1933, when founder Sol Koffler put his life savings on the line to start a luggage company in Providence, Rhode Island (USA). His dream: to create a hard-wearing suitcase that was affordable for everyone.
Air travel was taking off and lighter luggage was in high demand. We introduced the lightweight HI-Taper luggage for world travellers, which was packed with extra features to make their journeys easier.
The 50s found us experimenting with cutting-edge materials to develop the world’s first moulded luggage, in a recognizable modern design, which was able to withstand the toughest of treatment.
When international travel soared in the 60s, we were the first company to ‘flight test’ our luggage with cabin crew from major airlines.
We launched the Gorilla advertising campaign. This world-famous, long-running commercial featured a gorilla beating the hell out of a piece of luggage in a zoo cage. He never could destroy that thing!
Two of the world’s greatest luggage brands came together, when American Tourister was acquired by Samsonite: a union that took both brands to new levels.
We joined with world-famous football player, Cristiano Ronaldo, who was our global brand ambassador for our 2018 media campaign.
Innovating again, we introduced the Airconic collection to our product portfolio.
More than just a stunning contemporary design – it was our lightest hardside suitcase yet – with the large Spinner weighing in at only 3.2 kg.
Understanding the need for change and commitment to protect our planet, we focused our efforts towards producing more sustainable luggage, with a unique material made from recycled PET bottles called RecyclexTM. This fabric can be used to make both inner lining and outer suitcase & bags fabric.
The 1.000.000th SoundBox was sold in Europe, securing its position as a travel fan favourite. Have you spotted one on your adventures?
Yep, we’re older than we look but still pursuing our vision to develop high quality luggage affordable to everyone – just as our founder wanted.
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